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10 contributions to The Sparkle Society
Do It Scared Homework - Day 1
Long-form WHY Statement: I believe healing is not about becoming someone new — it is about remembering who we have always been beneath the survival, the proving, and the stories that were never truly ours to carry. I know what it feels like to build a life that looks successful on the outside while feeling disconnected, unfulfilled, anxious, and not enough on the inside. I had the life society told me I should want — a high-achieving tech leadership career, significant income, a family, a beautiful home, travel, and every reason to believe I should be happy. But even with the “perfect” life on paper, I still found myself depressed, overwhelmed, and at times questioning whether I wanted to keep going. That is why I do this work. My purpose is to help people who are moving through life on autopilot — especially the high-achievers, deep feelers, cycle-breakers, and seekers who have done everything “right” but still feel disconnected from themselves — come back to their bodies, their emotions, their truth, and the wisdom they already carry within. One-Sentence WHY Statement: I believe fulfillment begins the moment high-achievers, deep feelers, and cycle-breakers stop abandoning themselves, come home to their bodies and truth, and start consciously choosing a life that feels as aligned on the inside as it may look on the outside.
0 likes • 6h
Very open to feedback! Please and thank you❤️
MY WHY - spot on....
My WHY Statement You know what it's like to feel stuck—to question yourself, struggle financially, battle your own thoughts, and wonder if life could ever be different. Through every setback, you discovered that real change didn't come from someone rescuing you. It came from taking responsibility, investing in your own growth, and becoming stronger one decision at a time. That's why you do what you do. You want to help people believe in themselves again, create financial freedom, improve their well-being, and realize they have the power to change the direction of their lives. Because when people grow in confidence, health, and purpose, they don't just change their own future—they change the future of their families for generations.
1 like • 6h
I love this @Kristi Kenney - fwiw, I like the more personal version better; it draws in because it's personal😉 I also think amping up the financial planning aspects will help bring people in more concretely. Maybe something about helping people reframe their relationship to money and confidence around their money choices. I know money carries a lot of stories for most people so something along these lines could be very potent.
My Why Process
I went down the rabbit hole with Stella (my chatgpt), this is our process and we kept refining it until we got to the goosebump version!! Short statement: I help women remember who they truly are, reclaim their power, embody their purpose, and create a life that sets their soul on fire. Version 1: I believe every woman carries a divine wisdom within her, waiting to be remembered. My purpose is to guide women home to their bodies, their hearts, and their souls, where true healing begins. Through feminine embodiment, emotional alchemy, and deep self-remembrance, I help women move through life’s transitions with grace, release the wounds that have kept them disconnected, and awaken the powerful, intuitive woman they were always meant to be. When a woman remembers who she truly is, she doesn’t just transform her own life—she changes her family, her community, and the generations that follow. Refined WHY Statement Version 2: I believe every woman carries a divine wisdom within her, waiting to be remembered. My purpose is to guide women home to their bodies, their hearts, and their souls—because that’s where true healing begins. Through feminine embodiment, emotional alchemy, and deep self-remembrance, I help women release the wounds that have kept them disconnected, reclaim their inner power, and awaken the intuitive, authentic woman they were always meant to be. When a woman remembers who she truly is, she doesn’t just transform her own life—she changes her family, her community, and the generations that follow. Here’s the version that gave me goosebumps… Final version: I believe every woman carries a divine wisdom within her, waiting to be remembered. My purpose is to guide women home to themselves—through the wisdom of the body, the courage of the heart, and the truth of the soul. Through feminine embodiment, emotional alchemy, and deep self-remembrance, I help women release the wounds that have kept them disconnected, reclaim their inner power, and embody the life they were born to live. When a woman remembers who she truly is, she doesn’t just transform her own life—she becomes a light for the generations that follow.
0 likes • 7h
Hi @Sarah Strong! Happy to help; I've struggled with my messaging as well. How do I fit everything I do into human, 3D language?! LOL My biggest take-away from yesterday's VIP session is that the narrowing in on your persona is what will focus your WHY and choosing a persona from where you've already been will be what builds TRUST. After all, we can only meet others in the places where we've met ourselves. A bit of a reframe to think through: When I read your WHY statement, I thought, "Yeah, I do that too. Like exactly that." I was even using extremely similar language because I also believe... “every woman carries divine wisdom within her, just waiting to be remembered”. But the reality is you and I are completely unique. Our energy is different; therefore, our sessions will be very different, even if we're using the exact same modalities. So what makes you unique? What have you experienced or lived through that will resonate deeply with your clients who are where you have been? For example, I'm focusing my persona on the fact that I had the life society told me I should want — a high-achieving tech leadership career, significant income, a family, a beautiful home, travel - and I was still depressed, had debilitating anxiety, and had suicidal ideation. My life looked great on paper, but I was dead inside because of all the trauma and conditioning I carried with me. So my persona of focus is high-achievers, deep feelers, cycle-breakers, and seekers who have done everything “right” but still feel disconnected from themselves. I hope this helps! Happy to brainstorm if needed👑❤️
Do It Scared Prep #6
Steering this ship while still building it LOL I desire to be SEEN as the expert I'm uniquely positioned to be and to RECEIVE for the value I bring.
1 like • 1d
@Chayilee Inspira Thank you!❤️👑
Do It Sacred Prep #4
I loved this prep, as I've been circling the discipline in my life recently and how I can bring in daily habits/rituals that help deepen my self-trust. My sacred morning rituals are in full effect, and my evening ritual needs more work - but I'm keeping these small promises to myself daily. My bigger Do It Scared step was that I recorded my first video for socials. Not a repost of someone else's story or words, not a picture with words, but an actual video of my face and my voice - eeeek! - stepping into my new identity publicly.
0 likes • 1d
Just posted across TikTok, Instagram and Facebook as well. LFG!!!!!
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Shannon Couffer
2
7points to level up
@shannon-couffer-8345
I am an intuitive guide, supporting those seeking a grounded, compassionate way to integrate insights and learnings into the body and everyday life.

Active 41m ago
Joined Jun 30, 2026
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