MODULE NO 1,2 Sab se phly to ye seekha hai ky leads hai kiya: aesy potential customers ko find karna or unka content consume karna take unko future mai banaya ja sakhy Lead ka matlb kiya hai :1 insan jo apki product ya service ho or wo apko contact details de chuka hu steps for lead generation : 1. audience identify karo 2. attention grab karo 3. interest creat karo 4. contact captact karo 5. lead ka nuture karo 6. sales ky liye ready karo ONLINE AND OFFLINE LEAD GENERATION online / offline social media ,ads ,email , website / refferals ,event ,calls ,walk_ins leads business ka fuel hai ager leads hu gy to apka business grow kary other wise no leads no growth leads is the very important in every business hum leads generation ko as a skill bhi use kar sakhty hain or sales bhi kar sakhty hain kisi bhi high tickets waly bussiness mai ager hum leads create karty hain to commission utna hi zayda huta hai like real state , saas (software as a service) etc high paid hai lead genereation buhat kamal ki skill hai jo kbhi bhi purani ni hu sakhti or har bussiness ki zarort huti hai mai skill is liye kah rahi hu is cheez ko ager 1 business stable hu jaye ager usky pass customers na hu yani sales hi na hu wo kbhi grow ni kar sakhta hai or ager sales lani hai to ye bhi 1 buhat bary hunar ki bat hai