Until now, I’ve always run my ads through a call funnel with a VSL, and that has worked well for me. But I wanted to test something new, and I was really curious to see what Edward, the AI agent, could do for me. One of my biggest learnings was the idea of running variable ads. I hadn’t done that before, so it was definitely interesting to see how this approach works. But my biggest “aha” moment was actually something else: In the past, I might have spent $30 on a lead who simply wanted something for free. If I now spend $80 to acquire a buyer who purchases something for $50, I’ve technically spent $30 more — but I didn’t get another person who just wanted something for free. I got an actual buyer. That difference is huge. I honestly hadn’t looked at it that way before, and it completely changed how I think about the economics of paid acquisition. I’m really curious to see what this approach will do for my business over the next few weeks. Thanks, Zac and Edward, for the insights! 🙌