There.. I said it. Now, don’t get me wrong, your spoon is fine, but mine is THE spoon. 🔥 In our house, it is known as “The Spoon of Plenty” and it is perfect in every way. The exact right weight. The exact right curve. The perfect balance of sharpness & smoothness. I didn’t choose it. It chose me. Now, I know that this might sound a bit strange to some, but others will understand when I say that if it gets lost in the drawer, it’s not “mild inconvenience,” it’s a small personal crisis. If someone else uses it, unless specific permission has been granted, or is offered for someone to feel better because of the “magic, regenerative properties” that it possesses and grants the user, it feels like betrayal. I know that it shouldn’t matter, and that there are 11 other spoons in the drawer, but those are decoys. Impostors. Tribute spoons, if you will. This isn’t fussiness. It’s sensory consistency. When a neurodivergent brain is already managing a lot of input, relying upon one less unknown (hello, familiar weight and texture) is genuinely regulating. It’s the same reason that you’ve got a go-to hoodie, a specific route to work, a playlist on repeat. So there’s no shame in the spoon loyalty. Protect it. Name it if you have to, but just remember that there can be only one.. the rest are just tributes. 🥄🎸 Long live the spoon. All hail “The Spoon of Plenty” 🙌

It's results day for me today for my ILM Coaching & Mentoring qualification, and even though I'm not quite there yet, my assessor gave me some really good feedback. Because I'm a client short, I knew that I was never going to pass this time, but I still had to put in what I had already done, and my assessor said this: "Your response so far is excellent, James. You have considered to such a detailed extent the benefits that were realised by client one. Please do the same for client two, and you could also account for how the coaching activity with your clients benefitted you, too. Great work so far, please continue with this high-quality standard!" Having this type of feedback from people who are already respected in the field is really reassuring me that, even though I know I have more to do, I'm still going in the right direction and that the quality I'm delivering is exactly what I had hoped it would be.

I've been fortunate to work on projects for many well know entrepreneurs over the years, and hearing their stories helped me be the person that I am. One of those insights came from working on a project for Dyson, when I was told how James had been successful, but it hadn't always been that way. It was reported that James made more than 5000 prototypes over 15 years before the Dyson vacuum worked the way he knew it could. I truly believe that most people would have stopped at prototype 10. Or 100. Or 1,000, but James didn't stop because he understood something that most people don't — that every failure was information. Every prototype that didn't work told him something the next one needed to know. That's not stubbornness. That's a completely different relationship with setbacks. NeuThinking is built on similar principles. The obstacles aren't in the way. They are the way, and the question is whether you know how to read them. So do me a favour. What's the thing that's stopped you before, that with the right perspective, might actually be your most useful data point? Drop it below, and let's look at it differently.

Ok, let me be honest with you all first. Last week wasn't my most focused week. I had the intentions, I had the plan, but if I'm being real, a good chunk of it was feeling productive rather than being productive, and then life through some proverbial spanners too. I know that you know the what it's like.. We plan. We get busy. Movement is definitely there, but it's not always necessarily forward, or in the direction of the initial plan. However, one thing that I have learnt as I get my coaching qualification is the power of reflection, and refocus. So here's the question I'm sitting with going into this week: How much of your week is actually moving your business forward, and how much is just feeling like it is? There's always a version of busy that looks good from the outside but when you look deeper, it often feels a little hollow from the inside. Most entrepreneurs I speak to know exactly what I mean, which is why I'm doing something about it. Starting this week, I'm running NeuFocus coworking sessions on Tuesdays and Thursdays, and I want you in the room. No mucking about. No excuses. Just focused work time, alongside other people who are serious about actually moving forward, not just looking like they are. So, if you've been meaning to crack something, start something, plan something in your business and keep pushing it to next week, then its time to do something. This is your next week. 💪 Answer these two questions in the comments below, and before you go: 👇 What's the one thing you keep meaning to crack but haven't yet? 👇 And are you in for Tuesday? Drop it below, and let's make this week count. 🔓

Nobody really talks about how lonely it is to build something. We all know that we've got the ideas, and most of us would agree that we've got the drive, but let's be fair, if you're anything like me, most days it's just you, a screen, and some sort of list that somehow either keeps getting longer or just forgotten about. I also find that working alone isn't just uncomfortable, it can also be expensive, draining focus, killing momentum, and often leaving space that makes you question whether the thing you're building even really matters. One thing that i've noticed recently is that being present changes that. As a result, I've been thinking about running a regular coworking session in this community. No agenda. No performance. I'm not talking about accountability calls, or explicit check-ins, Just a space to show up, do the work, with other people in the room, doing their work, while you do yours. I believe that there's something about shared energy, even if it's through a screen, that unlocks a different focus, and that you show up differently when you're not alone. Before I set anything up, I'd like to know if there's an appetite for it here. Let me know in the comments below if this is a yes or a no, and depending on the numbers, we'll try and make it work. 🫶