Gene Santos has been in the industry 13 years. He's worked with 3 other marketing companies before. None of them delivered. Within his first 8 small business owner appointments, he turned $4,000 in invested into $37,000 in submitted commissions, and has more cases still working through the pipeline that aren't even counted in that number. His words: "As a business owner and advisor, a 10x return on ad spend is what we're looking for. That's crazy." But the part that stuck with me wasn't the 10x. It was this: He said we're one of the only media companies he's worked with that has a professional process and is genuinely invested in the advisor's success. That's not a scripted testimonial. That's a guy who's been burned 3 times saying it on a live call without being asked. Here's what I think most advisors get wrong about lead generation: They look at the first month's ROI in isolation. This advisor gets it, he's not just measuring cash-on-cash return. He's measuring the new cold market he now has access to. Every business owner he meets through us is a door to referrals, investment planning, group benefits, estate work. The $37K is the floor, not the ceiling. That's why he's already referring 4 other advisors from his network to us. His exact words: "They're seeing the success I'm having. If I'm putting my money where my mouth is and getting results, they want to do it too." Here's the full 4-minute clip if you want to hear it straight from him: [YouTube link] If you've been thinking about adding qualified business owner appointments to your calendar, we should talk!

By answering this Poll, you're helping me provide better content, trainings and solutions to you and the rest of this community. Thank You!