One of the easiest visibility strategies I teach death workers is this: stop creating content in isolation. Start creating content around the days and topics people are already searching for, talking about, and sharing. There's lot of ways to do this - but today, we're focusing on what marketing people call "trendjacking" (hijacking a trend or global conversation). I just call it: joining the conversation that's already happening. 🐦‍⬛ THE OPPORTUNITY If the whole world is talking about grief, remembrance, palliative care or mortality, that's your invitation. We should be seen and heard in these spaces. It's an open door, we just have to show up. Not because you're chasing an algorithm. Because people are actively looking for what you offer. I've done the legwork below to map out the main global opportunities for you to add to your content/events calendar - plus some low hanging fruit for Australia, NZ, UK, Ireland, Canada and the USA. I know there's more out there. Drop your own suggestions in the comments... But first - some gentle guidance & encouragement: 🐦‍⬛ BEYOND THE FEED Everything doesn't have to live only as a social media reel or website article. These same anchor days work just as well, maybe even better, as a reason to gather people in a room. Pick one day that actually resonates with you, not all of them, just one. Then ask yourself what that could look like as a morning tea, a workshop or an info session in your own community. Dying To Know Day is a good example. Instead of just posting about it, you could host a morning tea with a few local death care workers there to chat. A funeral director, a celebrant, a doula, maybe someone from palliative care. Tea, scones, and a room where people feel safe enough to ask the questions they've been sitting on. This is where your network becomes useful in a very practical way. Reach out to other death workers you know and ask if they'd come along and contribute. Speak to your local library, most have a community room sitting empty most days and a genuine interest in hosting events that bring people in. Community centres, neighbourhood houses and even some cafes are often open to this too if you ask.

🎬 Here is the recording of our first ever virtual cuppa for those who want to catch the replay. My day was full of unforeseen curve balls so ended up having to dial in from the car - but wouldn't have missed it for all the world! Deep thanks to those who joined & blessings to those who will join the replay. We're weaving something so special here... thanks for being here & creating this together. x 🐦‍⬛ THE BELL AND THE BLACKBIRD By David Whyte The sound of a bell still reverberating, or a blackbird calling from a corner of a field. Asking you to wake into this life or inviting you deeper to one that waits. Either way takes courage, either way wants you to be nothing but that self that is no self at all, wants you to walk to the place where you find you already know how to give every last thing away. The approach that is also the meeting itself, without any meeting at all. That radiance you have always carried with you as you walk both alone and completely accompanied in friendship by every corner of the world crying Allelujah. 🐦‍⬛

Your experience deserves a better name… A while back, I changed one word on my website menu: BLOG became RESOURCES. That’s it. One word. But something big shifted. Not just visually, not just strategically. Something shifted in how I related to my own work. Because my inner critic had been quietly calling my writing self-indulgent for years. Just Amy processing things on the internet. Nothing to see here. 🙈 Renaming it asked me a different question. Not *what am I feeling?* but *how can this be of service?* It gave me a new angle for crafting and sharing my experiences. Through the lens of genuine usefulness rather than whatever that voice in my head had decided it was. And here’s what happened… The RESOURCES section is now the most visited part of my entire website. Those articles act as standalone lead magnets. They’re the main driver of my newsletter sign-ups. People find them, read them, and decide if they want more. Same writing. Same ideas. Just held differently. TRY IT FOR YOURSELF: Here’s a place to start. Look at what you’ve already written, or already know, or list some ideas you have - (or use any of these…), and ask: what is this actually doing? 1. “Some thoughts on embalming” → A plain-language guide to what embalming is, what it isn’t, and what families can ask 2. “Why I stopped using the word closure” → A reflective piece on grief language and what we say instead 3. “That funeral that changed everything for me” → A case study in what meaningful ceremony actually looks like 4. “What I wish families knew before they called a funeral home” → A practical rights-and-choices guide for people at the beginning of the process 5. “How I plan a ceremony when I’ve never met the person” → A behind-the-scenes look at ceremony design methodology 6. “On sitting with a body at home” → An introduction to home vigil and what families need to know 7. “The questions nobody asks at the arrangement meeting” → A question bank for families navigating funeral decisions

Death care content can feel like shouting into the void sometimes - especially in the early days, especially on platforms that don’t always love what we talk about. So let’s make it a little less lonely… Drop your handles below - Instagram, TikTok, Facebook, wherever you’re showing up - and let’s go find each other. Follow, engage, share what moves you. This is how we build something together. 🐦‍⬛ I’ll go first: Insta - https://www.instagram.com/amyfirthministry TT - https://www.tiktok.com/@aussiedeathcarelady Facebook - www.facebook.com/amyfirthmusic The Visible Death Worker: https://www.instagram.com/visibledeathworker https://www.tiktok.com/@visibledeathworker Amy x

It's so wonderful to see you all start to arrive - I feel like the excited/nervous party host who's spent way too long decorating and tidying... now it's time to exhale and receive the joy of you each arriving... :) Feel free to share a quick intro in the comments below... perhaps: where you're based, what you do & one main struggle you have with promoting your work/services... GO! x