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Business Amplifier

59 members • Free

1 contribution to Business Amplifier
I’ve thrown a grenade on LinkedIn and would value this group’s thinking
I’ve just posted something publicly that I suspect this room will have stronger opinions on than most. The question is simple: What is the difference between “Tech” and “Digital”? Not from an industry textbook perspective but from how the terms are actually being used in policy, funding, business support and transformation conversations. I’m increasingly convinced we use them interchangeably… and that it’s causing strategic blur for many of us. Rather than recreate the debate here, I’d genuinely value this group wading into the LinkedIn thread so the conversation is visible to a wider audience. Especially if you disagree with me! Here’s the post Would appreciate you sharpening it publicly.
1 like • Feb 24
@Dominik Ostrowski That's so interesting. Have you looked at the post - https://www.linkedin.com/posts/samparnell1_can-someone-explain-the-difference-between-activity-7431988528726659072-ZgDK/?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAfz65IBOiZF6sagoFWtzzOTLIhI-b4tqrc Some very different perspectives coming in.
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Sam Parnell
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4points to level up
@sam-parnell-1136
Digital Transformation and Change Management Consultant

Active 24d ago
Joined Feb 2, 2026