Love it! @Ryan Hartman

I’m Jeff semi retired with Virginia court services . Process sever private investigator security expert. (Can’t type well at 67) kids told me to stay off social media! 31 years in the business.

I am soooo excited about being able to do the postcards with magnets on them! @Ryan Hartman look at what I created today.

Comes on a 6x9 postcard and can be cut out and "stuck on the fridge, stuck on the fridge, stuck it on the fridge" 🤑🤑

Replay of the fun chat @Sam Morrison Wilson and I had yesterday. TIMESTAMPED SUMMARY 👇👇👇 Sam explains the fundamental flaw in business: the "dopamine hit" of getting a new lead causes businesses to neglect existing clients (client "George"), creating an unsustainable "revolving door" that can't be outmarketed [03:02]. The overall message is that success lies in strengthening the retention piece of the business [02:29]. 👇The Quickest Win: The Onboarding Process Sam states that onboarding is everything and is the easiest, quickest win for retention, regardless of the price of the service [07:58]. The key to onboarding is setting expectations and gathering personal details like their spouse's name, kids, dogs, or favorite sports team, which allows for personalization later [08:13]. Using this personal data, especially in a digital world with deepfakes and AI, adds immense credibility to your communication [10:34]. Retention doesn't have to be hard, but it must be intentional [12:40]. 👇Who to Focus On & Cost-Free Tactics Implement the 80/20 rule by focusing retention efforts on your top 20% of clients and especially your top referral partners [15:59]. She recommends sending Thanksgiving cards instead of Christmas cards, as gratitude is universally accepted and avoids getting lost in the holiday rush [17:13]. A powerful, zero-cost tactic is to leave a Google or LinkedIn review for your client or referral partner to give them social proof [26:07]. 👇The 100-Day Onboarding Retention Plan (5 Touchpoints) Sam outlines a structured 100-day process for long-term clients: Day 1: Onboarding, gathering all necessary personal information, and setting expectations [38:13]. Day 7: Send a 7-day check-in to make sure the client has access to everything and is happy, like a waiter checking on a meal [38:28]. Day 30-45: Send a feedback request and commit to responding to all feedback, whether good or bad, to show you want to improve [38:46].