@Sean Markey Thanks. I will try to share my knowledge.

@Saranya Rajah Great question. From what I’m seeing, traditional SEO is not becoming less effective. It is just changing. Better SEO usually means better GEO too. When a website ranks well on Google with helpful content, clear structure, and strong authority, it also has a better chance of appearing in AI search. So I don’t see SEO and GEO as separate. I see GEO as the next layer of good SEO. For a health affiliate site, I would still focus on SEO first, then make the content easy for AI tools to understand with clear answers, FAQs, strong topical coverage, and trusted sources.