@Patrice Moore Actually, I wasn't very specific because I didn't want to ask too much, haha. But you're right, I realize that it depends on several factors. I'm targeting freelancers who want to stabilize their income. I always refer them to a free Skool where they can learn, take a call, and then I close the deal with my mentoring offer. My LP is simple: a copywritten title, a video where I qualify the target audience, and I show the benefits of joining the community, social proof... I ask for their number too. It's just that, for example, in Kourse, Max refers directly to the free Skool's about page with the meta cold ad. But there's a risk of losing leads.

@Zak King Thanks ! In fact, with retargeting, I link directly to the free skool about page. I don't think I could tell whether registrations come from retargeting or cold advertising if I do an A/B test.