One thing I’ve noticed across all types of businesses is this: Most problems aren’t caused by lack of effort, they’re caused by friction. Friction shows up as: • Missed calls that never get followed up • Leads sitting in inboxes too long • Invoices that need reminders • Clients asking the same questions repeatedly • Tasks that only get done when someone remembers None of these are “hard” problems. They’re consistency problems. And consistency is exactly where systems and automation shine. Not to replace people, but to support them. When the repetitive, predictable work runs automatically, teams can focus on judgment, relationships, and growth. The shift usually starts small: Automate one follow-up. Systemize one reminder. Remove one manual step. But those small changes compound fast. So I’ll ask a deeper question today Where does friction show up most often in your business, and what would change if that friction disappeared?

When something keeps getting missed, forgotten, or delayed, we usually blame effort. Not focused enough. Not disciplined enough. Not organized enough. But more often than not, the real issue is design. If a task relies on memory, motivation, or perfect timing, friction is already baked into the system. And over time, that friction shows up as stress, dropped balls, and burnout, even with good people involved. Automation works best when it’s quiet. removes the “did I remember to…?” moments without getting in the way of human judgment. The goal isn’t to do more, it’s to make the right things inevitable. So here’s today’s question What part of your work still depends too much on remembering instead of being designed to happen automatically?

Hi all — I’ve been struggling with that “busy but stuck” feeling for a while, and I know a lot of people here have been too.I was working all day, tweaking systems and tools, but revenue wasn’t really moving. I spent some time working through this last week, and here’s a simple way I fixed it using AI for less than $10/month: 1. Write down every task you plan to work on this week in one place (doc, Notion, sheet — doesn’t matter). 2. Run each task through a simple rule: can this realistically impact revenue in the next 7 days?If not, it gets deferred, automated, or deleted. 3. Use AI to handle the low-leverage stuff (drafts, reminders, follow-ups, notes), so your time is only spent on conversations, decisions, and closing. The biggest change wasn’t that AI made me faster — it forced me to focus. Once I stopped working on things without real data or short-term impact, everything simplified. If anything is unclear, let me know. Hope this helps 🙏

If something in your business only works when you remember to do it, that’s a fragile system. Follow-ups, scheduling, client updates, reminders, these are all things that need to happen consistently, even on busy days. And relying on memory or motivation is usually where things break. The best systems don’t need willpower. They just run. So here’s today’s question 👇 What’s one thing in your business that still depends on you remembering to do it?

Most companies do this: They spend a lot on lead gen. Sales calls new leads fast. They reach maybe half. The rest go into the CRM. Marked as “no answer.” Then forgotten. Everyone accepts this as normal. But it turns out… it’s not. Here's one real example: This company we worked with had 319 old leads. These weren’t warm. They weren’t recent. They had already been called 16+ times. Internally, they were considered dead. What we tried: Instead of calling again, we did something simple. We used AI to send a short, personal SMS. No pitch. No links, no pressure to sell anything. Just a question that made people pause and think: “Oh yeah… I remember this.” That’s it. What happened in 7 days: - 120 people replied - 75 asked for a callback or booked a time - 14 became customers - ~$49,000 in revenue Same leads. Same offer. Same sales team. What happened in 90 days: They kept running our same system. No ads. No new funnel, zero extra spend. Total recovered revenue:~$597,000. From leads they had already written off. Why this worked (in simple terms) 1. Different channel: People ignore unknown calls. They read texts. 2. Curiosity first: We didn’t “sell.” We reminded. 3. AI handled the boring part. It asked a few questions. Checked intent. Booked the call only if it made sense. Sales team only spoke to people who wanted to talk. The takeaway? Most CRMs aren’t full of bad leads. They’re full of: - bad timing - missed follow-ups - unfinished conversations AI doesn’t magically create demand. It just helps you finish what you already started. That’s the real leverage. Sharing this in case it helps someone rethink what’s sitting in their database right now. Happy to answer any questions.