@Shaz Jones My process is a little more structured because I work with a remote team. We usually start with the topic and audience, then work on the hook, title, script and visuals before moving into editing and publishing. For Shorts, we also pay attention to the first few seconds, captions and pacing. I actually think both approaches can work a simple phone video can outperform a highly produced video if the idea and hook are strong. The important part is having a repeatable process and then learning from the results. I’m also experimenting more with AI for video ideas, scripts, visuals and editing, which can make the production side much faster.