My biggest takeaway is? My biggest takeaway is that our lived experience — even across seemingly different fields — can be turned into a focused, valuable course with the right positioning. I also appreciated the reminder that perfection isn’t the goal; clarity, feedback, and action are. The concept of going hyperniche really helped us see how to stand out by being specific and authentic. My biggest concern/challenge is? Our biggest challenge is choosing one clear starting point. Between my experience in e-commerce, trading, and digital marketing — and my wife’s background in holistic therapy, NLP coaching, and even her bridal makeup academy — we have too many directions we could go. We don’t want to overcomplicate things or try to blend everything at once, but also don’t want to leave value on the table. Our course topic idea? We’re considering a couple of ideas: 1. E-commerce simplified – helping beginners launch and grow a profitable Amazon or Shopify brand using simple, proven systems. 2. Mindset & healing – combining my wife’s NLP and holistic therapy methods into a course to help people overcome internal blocks, build confidence, and find direction. 3. Side hustle blueprint for couples – a joint course teaching how we built digital income streams together, with both strategic and mindset tools.