A friend of ours @Joseph Fioramonti built a tool called Constellations (If you have a watch or attended the first ever afternoon tea session. You'll know who I'm talking about). It measures something most people and most companies get wrong: the gap between what you think you respond to and what you actually respond to. Take it here 👇(also I am NOT getting paid for this and this is not some sponsored thing. Joe does really cool work) https://gen.constellations.app/constellations/survey/d269cab5-coca-cola/skool 📋 How it works: You'll see a grid of Coca-Cola images across two pages. Drag the green (+) dots to the images that make you want a Coke right now. Drag the red (-) dots to the ones that don't. Hit submit. That's it. 🧠 Why this matters: Every day we interact with systems that run on words. Search engines, AI tools, prompts, interfaces. The words we use are becoming instructions. They're becoming code. But here's the problem. If someone asks you "what kind of marketing works on you?" you'll give an answer. And that answer will be mostly wrong. Because desire and language live in different places. You feel a response to an image before you can explain it. You scroll past something or stop on something before your brain catches up with a reason. Constellations measures that gap. The space between what you say you want and what you actually respond to. This is the same problem companies spend millions trying to solve. It's the same problem you'll run into when you build anything that depends on understanding what people actually care about. And it's the kind of thinking that separates people who build things that work from people who build things that look right on paper. Take the survey. @Joseph Fioramonti will compile the results And provide a report shortly! He is an expert in branding and psychology and can come up with some really amazing reports.

First Monday. First winner. Let's go. @Alexander Paschka topped the 7-day leaderboard with +454 points and earned himself free lifetime VIP access. (Thousands of dollars in value) He was already a paying VIP member, so we upgraded him to Free lifetime access. Free members get upgraded to Premium etc. That's how this works. You show up, you lead, you get taken care of. Now here's the part worth paying attention to. Alexander didn't rack up 454 points by gaming the system. He posted a real Win🏆. One of his clients is buying 10 seats of Claude Enterprise, and Alexander is leading the training. He learned how to do that here. Then he went out and sold it. The community went crazy because that post was useful. People wanted to know how he did it, what he said, how the conversation went. That's engagement you can't fake. You share something real, people respond. And that's the lesson buried in the leaderboard. The thing that got Alexander to #1 is the same thing that works on LinkedIn, on YouTube, on any platform where attention matters. You give people something they can use and they come back for more. The skills that make you valuable in this community make you valuable everywhere else too. I mean its the reason this community exists in the first place. And now you have a place to practice it, if it works here you know it will work every where else. Shoutout to @David Vogel at #2 with +221. David has been showing up in almost every post and every live class adding real, specific, helpful input. Consistent. Week after week. (He earned VIP early on) Keep watching that name. Millenial Cat and Shirsho Guha rounded out the top 4. Respect. The leaderboard resets soon. New week. New race. Whoever is on top next Monday morning gets the same deal. Free lifetime Premium if you're on the free plan. Free lifetime VIP if you're already VIP.