Two owners want two different outreach plans. How do I thread this?
Need help threading a needle with a client. Two owners, two different outreach plans, and neither one is clean on consent. I run a small AI automation shop. Just landed a solid client in the home repair space. They help homeowners after a major damage event, and the whole business runs on speed. There's a short window to reach people right after something happens, and whoever gets to the homeowner first usually wins the job. Time is everything in this niche. Here's where I'm stuck. There are two owners and they want to go two different directions. The first guy, call him Dan, is the operator. Younger, bought into the company in his early twenties, runs the day to day, super relationship driven. Dan wants me to build a system that blasts text messages out to a list of homeowners in the affected area. No opt in, no prior relationship, just hit the list fast. When I brought up the consent problem he basically said he's willing to eat the fines and wants to move forward anyway. His logic is that the whole industry is doing it and nobody seems to be getting hit, so why slow down. The second guy, call him Victor, is the money and the real power. Bought into the company recently, runs a whole portfolio of other businesses, master negotiator type. Victor doesn't want texts. He wants an AI voice receptionist and outbound calls. More of a robocall and live-routing approach. So I've got the operator pushing non-consented text blasts and the owner pushing voice and calls, and honestly neither path has a real consent foundation underneath it yet. They just have a list of people in an area who got hit. My questions for anyone who's actually built outreach at scale. How are you all handling the consent piece in a time-sensitive niche like this, where you can't realistically get opt in before you reach out? Is there a legitimate way to move fast and stay protected, or is everyone just accepting the risk? When a client tells you flat out they're willing to take the legal hit, how do you protect yourself as the builder so the exposure stays with them and not with you? Contract language, documentation, who owns the sending number, anything you've learned the hard way.