(P.S. See my Black Friday Offer here: https://go.onlineplaybook.com/bf/) The Skool Games taught me something wild about your niche.... (And this post is worth the 2 mins it'll take to read) I've been to the Skool Games 7 times now. (that’s 45+ hours with Hormozi) Every time I’m there, I see the same thing: Complete beginners who’ve just had the biggest month of their life. Not because they spent a ton on ads, and rarely do these people have more than 2,000 followers. Why is it their biggest month? 2 reasons: 1. They followed a simple funnel. 2. They had an imposed deadline. So if that’s all you need to build a 10k, 20k, or 30k skool community…. What’s stopping you? It’s not your niche…. And it’s probably NOT your offer. For example, I’ve helped people in Muay Thai fighting win. I helped a girl, Gracie, who just gives relationship advice, win. I helped a new skooler without a community hit $24k in her first few weeks. Completely different niches. But what's crazy? The systems we used as far as content, sales pages, skool about pages, and emails…. They were all the same. Your offer, even though it’s likely in a different niche than mine, needs the same components to win. And likely a similar funnel flow. Because human psychology is UNIVERSAL. And you can use that to your advantage. I've spent 18 months generating $4M for my clients, and I've worked with everyone from Max Perzon-level brands to people building their first community from scratch. And here's what I've realized: A solid funnel converts whether you have 100 followers or 100,000. The content system that books calls for a relationship coach is the same one that books calls for a business consultant. But what actually separates the people making $30k it from the people stuck at $0? (from someone who was stuck 18 months ago, never having made my $1 online) It's whether they have someone helping them INSTALL the systems before they waste another year guessing.

Hello! I’m Ryan Love from Virginia. I’m excited to learn from this community. During the day I work in the Navy. Outside of that I help Real Estate Investors build and manage high performance teams. Favorite movie: Lord of the Rings

Video-Sales-letters are one of the highest leverage items you can know how to write as a business owner. Because in 2025, most times, your initial selling point is not face to face. 100 years ago people would built trust by walking past your shop, hearing their neighbor mention you, and seeing your products in their friends homes... Today? They see a youtube video, then they click and watch your VSL, and from there they decide whether or not to work with you. Most people have a sales call after that to seal the deal... But assuming you're following a version of that funnel, your content priorities should be: - Good youtube content - A STELLAR vsl - And follow up copy to get them on a call Not to mention a good sales script. Ask @Miles Jones about that (he's the best). But I always used to struggle with VSL's. They're far more direct than a youtube vid, and yet still have to feel valuable, and you have to take the customer from cold to sold in under 20 mins... IMO a VSL should be under 10 mins. So I broke down exactly how I write my own VSL's in a quick video, where I literally write one live with ya'll: This ones worth studying, and customizing to your product. About to go to the beach house to film all this content I've been scripting. More big things coming this weekend ;) Lmk how ya'll wind up using this vid! Top answer gets a prize!

Anyone wondering how Hormozi stays cash rich? How is he printing cash, if his main business is an investing company? Well it's not. It's an education company. I break down over 48 hours of studying business in person with Hormozi, in the 20 minute video here: https://www.youtube.com/watch?v=gXf7_xPs-WY P.S. Who on here is a copywriter with at least 1 client? Working on something pretty epic behind the scenes...