Hey, I’m Alex or Alexandra, which ever you prefer. Full-stack engineer, 10+ years. Back in school for my Masters in CS with a focus on ML and AI. Two teen daughters who are almost grown, which apparently means I’m allowed to have a life again lol. I’ve spent most of my career helping other people build their products and their brands while staying completely invisible. I was good at it. I just never did it for myself. That’s the thing I’m fixing now. My kids are getting more independent and somewhere in that I realized I actually have things to say. I’m tired of being the support system to other people. And today, it’s our personal brand that really sells the product. So here I am, putting my face on the internet for the first time. It’s as uncomfortable as it sounds and I’m doing it anyway. Huge introvert by the way. 😂 Why I’m here: I want to figure out how to talk about my work without it sounding like a LinkedIn template. Having the confidence to put myself out there and know how to say what I want to say. Get over the cringe of putting my face out there. That’s genuinely it. Find me here: Instagram: @alexandra_kay_builds X: @alexkaybuilds Website: alexandrakaym.com Known-For Statement: I want to be known for helping high-achieving people with too many contexts open figure out how to actually ship the things they’re building, through real engineering experience and honest documentation from someone doing exactly that in real time. How to still pursue the things you want to do and balance having kids at the same time. Extra Mile Reflections: 01. What topics do I naturally talk about often? Building things while also having a full life. Specifically what it looks like to ship something real when you’re also working full time, finishing a degree, and raising two teen daughters who need you to actually show up. How to balance the hormones of two teen daughters 😂 Most productivity content skips that part. I don’t. 02. What problems do people already ask me for help with? Technical architecture, usually. How to structure something so it doesn’t fall apart later. But also just how to keep moving on a project when life keeps interrupting it. That one comes up more than people expect.