Running a live webinar from a mechanic’s office while waiting on our van — and figuring out where we’re sleeping tonight. #chooseyourhard

I’ve been reflecting on the idea of “Choose your hard.” It’s a reminder that life will always present challenges—whether you stay in a comfortable routine or step into something unknown. We don’t get to avoid difficulty; we only get to decide which difficulty is worth facing. Change is uncomfortable, and yet staying put can be just as uncomfortable . Real freedom comes when you intentionally choose the hard that leads to growth . Over the past few years, some of you have watched us jet from South Africa to the USA, Spain, France, and now the UK. Those trips were long, expensive and, frankly, exhausting. But they weren’t holidays. We did it to learn new skills, develop our infrastructure, and build relationships with partners and mentors who could help us elevate what we’re doing. All of this was to serve you better—to bring back knowledge and systems that will empower our Affiliate Funnel Junkies community. Along the way, we’ve hit some incredible milestones. We became Gold SaaS Award winners. We had dinner with Alex Hormozi and gleaned insights directly from one of the sharpest minds in the game. None of that came easy. It required sacrifices, late nights, and constant learning. But giving up was never an option. The alternative—staying comfortable, hoping our pensions would suffice—felt like its own kind of suffering. Stagnation can create a “low-grade dissatisfaction” , while choosing a meaningful challenge gives our work purpose. Our journey isn’t over. We still face frustrations and obstacles, but we keep pushing because we believe in what we’re building. And we believe in you. Every time we stretch ourselves, it’s so we can bring more value back to this community: better training, smarter strategies, and a stronger support network. That’s the heart of our latest campaign—helping you choose the hard that leads to independence and financial freedom. If you’re on the fence about taking action, remember that nothing is truly “easy.” You can endure the discomfort of staying put, or you can embrace the discomfort that comes with growing into something new. Choose the hard that moves you forward.