Digital marketing feels very different compared with a few years ago. SEO has become more competitive, paid advertising costs continue to rise, social media algorithms change constantly, and AI has made it easier than ever to produce content. Yet businesses still rely heavily on digital marketing to generate traffic, leads, sales, and brand awareness. So, are we actually facing a more difficult digital marketing landscape, or are the old strategies simply becoming less effective while new approaches emerge? I’d love to hear what other marketers, business owners, and agencies are experiencing in 2026: - Is digital marketing genuinely becoming harder because competition has increased? - Is SEO still delivering meaningful results, or has your strategy changed? - Are content marketing and organic social media still worth the investment? - Which channel is currently giving you the best ROI? - How much has AI changed the way you approach content, SEO, advertising, or lead generation? - If you had to build a digital marketing strategy from scratch today, where would you invest your time and budget first? I’m especially interested in real-world experiences rather than generic advice. What’s working for you right now—and what strategies have you stopped using because they no longer deliver?