Hey all - important announcement for the month of January here at GenAIU. In my opinion (and I know I'm not alone)... If you're going to pick ONE tool to master this year, it's Claude. Not five tools. Not hopping between ChatGPT, Gemini, Perplexity, and whatever dropped last week. It's fine to use the other tools too. I do, and use all the tools I just mentioned every week, too. But lately as I've been going deep into Claude Code... it's become apparent, this is the tool I recommend everyone master if they are an AI-native agency or business operated. That's why this month, to start 2026, we're going deep and building real skills, real workflows and real business applications with Claude. Then you can apply that mastery everywhere else and pair Claude with other platforms to get even more out of it. Claude is different. And Claude Code is a beast by itself. Yet... Most people haven't even touched Claude Code. Haven't built a single artifact. Haven't set up projects or custom instructions. They're scratching the surface of the most powerful tool available. That's fine, if you're OK with being average. But if you're already using Claude or see others crushing it with Claude and feel stuck, then you're going to want to join this sprint. Also, I'm not here to sell you on the benefits of using AI in your business with this. You're probably already using a number of tools and by now if you've seen how we operate at GenAIU, have some understanding of why we are focusing on just one platform each month. That's why we're choosing Claude. It's a no-brainer. Why? Because Claude isn't just another chatbot. It's the backbone layer of your AI engine. Sales. Marketing. Operations. When you actually master it, you're not "using AI." You're actually building with it. One tool. Deep mastery. That's where the leverage is. This spring will last 4 weeks. 4 weeks. 8 workshops. January 6-29. Me and you in a group setting. Building. Tuesdays @ 10am CST: Claude Deep Dives Projects. Artifacts. Custom instructions. Claude Code. The capabilities most people ignore that create the most leverage.

Hi all! Happy Friday. Sharing my WIN this week: This week I produced a video using a number of tools which I also recorded a breakdown of exactly what tools were used and how they were used. I'm considering running an auction to auction off ONE 30-60 second commercial done-with-you like this to promote or market a product or service in your brand style, vibe, etc. And during that auction - we'd kick off the bidding at $1, and anyone who bids anything would also get a special gift, the entire breakdown of the workflow to create this video using the tech stack and creative direction I used to produce this. That breakdown would be delivered in a Google doc that will give you the complete strategic overview - A comprehensive breakdown covering project overview, tools, workflow phases, etc that you can use this as your master reference document. It would include the actual prompts and more details than I share in the video. BUT before I spend time putting that together... can you let me know? Would you even want a commercial like this created for your business/product/service? Or even a breakdown for bidding anything, of the entire production process- start to finish? You let me know- if there's enough interest, I'll run the auction. Comment and let me know! (Bonus: Let me know what WINs you had this week, too!)

Howdy, y'all! My win for the week was getting the new GenAIU community structure set up and accepting new members here on Skool! So far, I'm happy with how the migration from Circle is going and know it will be a few more weeks of hard work to get all active free and paid members set up with all the proper access to resources and trainings. Looking forward to connect with old and new faces here on Skool and moving into the next chapter of our evolution as we focus more on the IMPLEMENTATION side of AI and reducing the overwhelm here so we can all get better at leveraging specific tools to make our lives and businesses easier. If there's any advice you have on what would make this community a great and special place for you, feel free to share in the comments here! Darby PS.... what is your GO-TO LLM for everyday use?