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In the past many courses I've undertaken have been expensive with patchy results. I saw how engaged Matt is with his members. His detailed knowledge and experience of Amazon Ad Campaigns, which he then teaches in the clearest and detailed way is easily the best. This is the most misunderstood and challenging part of KDP, but with Matt I have learned so much, not just the "how", but also the "why" things work here. For me that was crucial to understanding and managing my ad campaigns.