Buying warm leads vs cold calling
I have asked this before but I wanted to get some other opinions. Is the effort required for getting through a couple hundred cold calls going to bring in as much business as paying for warm leads? I've been buying warm leads lately and I talk to about 60% of the people that indicate that they want to be contacted. (I get refunds for the ones I don't get through to.) These leads are anywhere in the US, are often rural or very small towns and are often low value properties even as turnkey. There are some rough diamonds as well, though. I get quite a few contracts sent out, not all come back signed, but a few do. It seems WAY more successful and efficient than cold calling. I know there are services available to filter the calls for me but is this more or less cost effective than simply buying warm leads? I manage about 1 contract sent out for every 5-7 calls and signed contracts for maybe every 8-12. I haven't been doing this for long, I haven't closed yet, still waiting for the due diligence period - inspections and such. Has someone done the math to determine which strategy is most cost effective?