Alright, I want to break down a strategy that used to work insanely well, stopped working for most people, and is now quietly working again if you apply it the right way. You’ll probably recognize this. A few years ago, Loom videos crushed. You’d send a cold email like: “Hey, mind if I record you a quick Loom?” They’d say yes. You’d spend 10 minutes recording a custom video. Send it over. Replies would spike. Why did it work? It worked because it felt 1-to-1. The prospect believed you sat down, thought about them, and made something specifically for their business. That’s the psychology. Now here’s the problem: Doing this at scale is brutal. Recording 10 minutes per prospect doesn’t scale past a handful of leads a day. So people abandoned it. Big mistake. The strategy didn’t stop working. The format did. Instead of sending a Loom, you switch the deliverable. Here’s what works now: You ask permission to do research, not a video. Something like: “Would it be useful if I put together a quick breakdown of your company vs competitors? I can send it over in 24 hours.” That’s it. What happens in their head: – “They’re going to spend time on me” And that’s the win. Now the real unlock: You don’t actually need to do this manually. With automation, you can generate: – mini audits – competitor snapshots – opportunity breakdowns – teardown-style reports All personalized, fast and scalable. From the prospect’s perspective, it feels just as personal as the old Loom videos. From your side, you’re not burning 10 minutes per lead. This is what I call a reverse lead magnet. Instead of giving away a generic PDF to everyone, you offer something that appears custom first, then deliver it at scale. If you want to see exactly how I set it up… Comment “Reverse” and I’ll break it down.

I didn’t plan this video. No fancy edits. No script. But I had to hit record. There’s a new AI tech blowing up right now and unlike most hype cycles, this one is actually dangerous (in a good way) if you’re an online business owner. In the last 7 days, I’ve been using an open-source system that has quietly become: - My executive assistant - My developer - My designer - My project manager - My internal ops layer It texts me. Emails for me. Books meetings. Manages Slack. Tracks tasks. Builds apps. And gets better every single day. This is not another AI agent demo that skips the hard parts. In this video, I walk you through: - What this tech actually is (and what it replaces) - The exact setup I’m using - How I gave it its own email, calendar, iMessage, and Slack access - How to turn it into a real “employee,” not a toy - The security mistakes to avoid And lots more! If you’re busy, scaling, or drowning in admin work… This will feel like cheating. 👉 Watch the video now I’ve put together a full setup guide + checklist to avoid the common traps. Comment “Guide” and I’ll share it.