Great question, Joe. The Agency License can be activated on multiple WordPress sites. You simply use the same license key for each installation. For managing multiple channels, the best setup I’ve found is WordPress Multisite. You install WordPress once, then create a separate subsite for each channel or client. Each channel has its own content and configuration, but everything runs from one base WordPress system. You can also install MediaBlaster on completely separate WordPress installations. That works, but managing plugins, updates, backups, and security across numerous installations can quickly become a nightmare. With WordPress Multisite, you get: - One central WordPress installation to maintain - A separate subsite for every channel or client - Much easier plugin and system updates - Cleaner separation between each channel - The option to charge clients a monthly hosting and management fee Each Roku channel still gets packaged and submitted as its own app, but the WordPress and MediaBlaster side can be managed from the same Multisite network. If a client prefers to control their own hosting and WordPress installation, you can certainly set up a standalone site for them instead. For channels you manage yourself, though, I would strongly recommend the Multisite approach.