Wow, deep thoughts, huh? That phrase "life is short" is something I embrace in everything I do. I don't drink mediocre coffee, bad whiskey or smoke blah cigars. On that last one, I have done that too many times. Bought 5 packs because they were cheap. In the last year, with @DaVon Walker 's urging, I have expanded my horizons with the brands, styles and selection that I choose to smoke. Too long I looked at price and justified mediocre flavor as value. Now, as I continue to expand my cigar collection, I'm doing so with the mindset of enjoying not just the experience of the cigar, which I always have, but what the cigar adds to the moment through flavor notes, aromas and taste, increasing the enjoyment of the moment. Life is too short to smoke mediocre cigars.