Everyone is learning AI. Everyone is building with AI. That’s not the advantage anymore. The real advantage is knowingwhat is actually worth building. And that doesn’t come from tutorials It comes from conversations. Talk to business owners Talk to operators. Talk to people already spending money to solve problems. The market will tell you faster than the internet ever will.

So I'm sure you guys have heard the term "AI slop", and everyone sorta defines it differently. Maybe you think it's those TikToks of AI-generated fruits going on dates. Maybe it's infographics with misspelled words. Maybe it's something else entirely. But I want to talk about it in the context of communication. Internal, external, content you put out into the world. I write my LinkedIn posts with AI. My agent knows my business, how I write, how I speak. That's just how I work now. And there's nothing wrong with that. I think everyone should be using AI to write if it makes them more efficient. But this isn't a binary yes or no. It's a spectrum. Sometimes AI can draft and send automatically. Most of the time, I want it to just draft. Then I review. If someone sends me an email with em dashes everywhere, I don't actually care at all that they used AI. The fact that I can clearly tell it's AI-generated isn't the problem. What I do start asking is: → Did they proofread this? → Is this completely accurate? And subconsciously, I might start losing trust. Not just in the email but in the person who sent it. Our job here has changed from writer to reviewer. This quote has really stuck with me: "You can outsource your thinking, but you can never outsource your understanding." When your name is attached to the content, you take credit if it lands, as you should. But that also means you need to take accountability if it's incorrect. Taste and reviewing are becoming more important than ever. AI is super intelligent and powerful, but I don't want to see a world where we trust AI so much, that we stop reviewing things, and then the human on the other end of the content starts losing trust in us. That's why even though I write with AI, and people know that, I still try my best to disguise it and make it sound as "Nate" as possible. Check out the LinkedIn post I just wrote about this HERE

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