• don't add too much emojis ( it'll make the copy unprofessional) • don't make the hook too spammy, eg:- Click here, Free (product) etc. • don't make the body so long • make points with space from the other points which is more easy to read • make the main part some big ( others can be small) • hook is the main part , because it make the viewer open the email (Like and follow for more💪)