We had the distinct pleasure of meeting @Theresa Knight a few months back. We were immediately struck by how she described her work with AI, not as automation, but as "co-creation". That one word said it all. We started with a simple JAMM assessment to get a sense of her direction, and then let the vision breathe. No rush, no pressure. Just the space to create. We wanted to see what Theresa would come up with since she was signalling strong “AI Intuition.” What she did next was inspiring: ▶️ She conceptualized and launched the Cerrillos Spirit Box, a beautifully thought-out Tier 1 subscription product (under $1000), tied to a specific place and story. She started with 20 subs and quickly scaled to ~50. All in a pricing segment most jewelers struggle with. ▶️ She elevated her existing Zia pendant using Luxury Maestro: reframing the same product through the lens of high-end branding. The result? A $325 product that feels premium without losing its roots. ▶️She anchored it into reality with New Product Photos + UGC: The new product leans into blending southwestern inspiration with modern tools and storytelling, and then anchoring in social proof with a happy customer. Notice how she keeps it simple and lets the Customer’s smile speak for the brand. “What made the Zia pendant and the subscription boxes come together was a mix of things: grounding the design in symbolism and place… leaning on MasterJeweler AI for fresh sparks… and using Luxury Maestro to visualize the luxury side of presentation.” Even more impressive? She used AI not to overwrite her style, but to amplify it. Each output was tuned to her story, her aesthetic, and her materials. “The final piece always comes down to the silver, the stone, and my hands.” This is what co-creation really looks like. The soul of the artist, supported by intelligent tools. Theresa’s wins are a case study in how vision + AI + craftsmanship can grow something scalable, without sacrificing meaning.

JEWELERS - If you’ve ever watched a project stall at the last mile, this is the fix... During my time on 47th, I got to see the massive potential that 3D CAD and 3D Printing brings to a Jewelry Brand... - It's what allows you to store Digital Masters and built a Collection over time - no other fabrication method in Jewelry duplicates this. - It's what allows you to source from the maximum talent pool for Jewelry Design GLOBALLY, while remaining cost effective: Talent in emerging economies is often superior quality at a lower price. - Once you master Collaboration with a CAD Specialist, you automatically become able to unlock the full potential of International Supply chains: The same CAD file can be 3D Printed/Cast in the usual locations like 47th St NYC, Surat, or Bangkok - or emerging markets like Dubai, Indonesia or Malaysia. Being able to plug into Major Brand level Manufacturing is a boss move - and ANYONE can do it, if they know it all starts with ONE relationship: THIS relationship - an effective creative partnership with a CAD Specialist. This is the single most important sticking point when it comes to the Product Design side of Operations for a Jewelry Business that is able to scale... Take it seriously! Veterans and Beginners alike will get something out of this one. Set aside some time and level up today: For all who aspire to become "The Master Jeweler of the Future," this is a must see. https://www.skool.com/ai-for-jewelers/classroom/a73d289e?md=6bd64ade806747ab9b5bcc493a287ac8

JEWELERS - The weekend is here... It's time to level up! Two back-to-back drops are now live inside AI for Jewelers, and they’re a must-watch combo if you want to build a real design system around your brand—and scale it with AI. https://www.skool.com/ai-for-jewelers/classroom/a73d289e?md=93b187c50f934ad18f9fb1efe24a7f18 🧠 Lesson 1: Design Philosophy Starts in the MindThis is the whiteboard-level clarity most Custom Jewelers never get:Understand how every AI prompt is actually organizing your ideas into: - ✨ Aesthetic Direction - 🎯 Creative Concept - 🔩 Material Specs Learn how to use this “Power of 3” like a painter uses primary colors—so you can mix any design style on command.This is the human element of AI jewelry design—the strategy behind the beauty. Before your next prompt, ask: “What world, what story, what materials?”That’s when AI stops being a tool… and becomes your co-creator. 🤖 Lesson 2: DEMO — Design Philosophy In Action. Now we flip to the bench.Watch a live walkthrough inside MasterJeweler AI, where we: - Turn brand DNA into full product concepts - Generate and curate DOZENS of design directions in seconds (rather than 2-4). - Match Pricing Tiers (T1–T3 / C1–C3) with real market strategy - Prep AI-ready visuals your CAD team can use immediately This is the workflow of the Master Jeweler of the Future: Fast, on-brand, scalable—and designed to flow straight into a closed deposit. Reflection: Can you describe your design DNA in a single prompt? If yes, you're ready to scale. (These lessons help you get there). 📌 Weekend Challenge: Get caught up on all "AI Jewelry Design for Customs" lessons. (About 1:30 of your time to make an immediate impact on your approach to the Jewelry Industry). More lessons are on the way! Thank you for choosing Jeweler's Advantage.

Jewelers! We just dropped the first 3 lessons of a brand-new course inside the AI for Jewelers classroom: → AI Jewelry Design for Customs https://www.skool.com/ai-for-jewelers/classroom/a73d289e?md=ae65ba47d2c54e7b823d8e242dc154a1 This isn’t about random inspiration.This is about learning how to amplify your creativity using AI—with a real business strategy behind every sketch. Inside, you’ll discover: ✅ How to build repeatable designs that flow straight into your production system ✅ Why Design = Strategy when it's connected to your Custom Sales & Delivery Process ✅ How to use our Ultimate AI Prompt for Customs to create stunning, on-brand outputs ✅ How to position every design on the business chessboard—from pricing to style segments to customer delivery 🧠 This unlocks a deeper understanding of how AI actually fits into your workflow—not just as a tool, but as a creative force. 🚨 Watch the course and follow along using the Custom Jewelry Sales & Delivery Process Diagram to unlock new levels of control and clarity.

Hi everyone! I am fairly new here, but I just finished watching all the classroom videos. I just wanted to say to Jesse and Richard, I cannot thank you enough for spending your time and energy to create and share all of this knowledge and information with us, it is truly a gift! I especially loved the "Jeweler Identity and Business Strategy" section - I have already felt a positive shift within myself and my mindset, something that I really needed right now. I am about 80% of the way to launch, and while I was using AI a little bit to help with my business, learning how I can integrate it so extensively has been eye-opening. This, along with the prompts and checklists will help me make decisions and streamline processes that I would normally have spent days (or weeks) overthinking about, so now I can be more productive. There is so much more that I could mention, but I don't want this to get too long! To anyone who hasn't yet watched the videos, I highly recommend making the time to do so. Not only is it well worth the investment in yourself and your future success, but it is also incredibly cool to see all the different ways we can use AI to help us grow in our businesses. These are exciting times! Thanks again to Richard and Jesse, I am happy and grateful to be a part of this community!