@Lisa Jones , I love this question and the ideas! Here’s what I believe it really takes to have a successful Black Friday: PLANNING and PREPARATION. 1. Sell to your warm audience first. People who already know, like, and trust you will value a discounted offer so much more than a cold audience will. 2. Keep it (the offer) simple and make Friday the best deal. Then let things fall off Saturday through Monday so people take action on Friday instead of waiting. Think through your offer before it goes live: - What's the price point? What the value of the deal? (I.e. 50% off, $100 off?) - When does the deal expire, and when do they have to book by? - What are your terms and your deliverables? 3. Have your game plan ready. Let people know what the offer is BEFORE Friday so they are ready and gain interest. Have AT LEAST 2 to 3 emails going out on Black Friday, and have your posts and graphics ready for Friday through Cyber Monday. People are going to be inundated with deals, so you can’t wing it! 4. Have your content planned in advance and ready to go out first thing on Friday. Batch and schedule for sure! Be ready to SELL THE OFFER. My favorites from this list: ✨ Album upgrades ✨ Gift certificate bonus ✨ A deeply discounted content creation session that really shows the value ✨ Branding or family session discount ✨ Print bonus or upgrade Pick ONE, simplify it, and map out your plan. You got this and I’m rooting for you always!