Here's what actually matters: the frequency you can sustain without white-knuckling it. Not the frequency that sounds impressive. Not the one the course told you to hit. Because here's the math most people skip: Posting daily for 2 weeks then burning out and disappearing for 6 weeks performs worse than posting once a week, every single week, for a year. The algorithm notices. More importantly, your audience notices. Inconsistency trains people not to expect you. So let's figure out your actual number. The right-sizing exercise: Think about your lowest-energy week in the last 3 months. Not a crisis week — just a hard, draining, nothing-left week. How much marketing could you have done that week without it feeling like punishment? Be honest. Not aspirational. That number — that floor — is your minimum viable consistency. Whatever you can do on your worst week is the frequency you should build your system around. Everything above that is a bonus, not a baseline. If the answer is "one email per month," then build the best monthly email in your niche and own it. If it's "one post per week," make that post count. Depth and reliability beat volume every time for the kind of audience we're building — people who actually read, actually buy, actually stay. One more thing: if you're writing content from scratch every time, you're making this harder than it has to be. Batching 4 posts in one focused hour is a completely different cognitive load than writing one post four separate times. If you haven't tried batching, try it once. It changes the math. What's the floor for you — what could you actually do on a hard week? 💬