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Owned by Reginald

Wand to Wealth Academy

15 members • Free

For carpet cleaning owners ready to stop trading hours for dollars. The blueprint to add flooring profits behind the wand, using subcontractors.

Beyond the Wand

2 members • Free

For carpet cleaning business owners ready to grow by knowing their numbers. Based on the book Beyond the Wand by Reggie Williams.

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16 contributions to Beyond the Wand
Get the Book — Beyond the Wand (Free)
This is the book the whole community is built around — Beyond the Wand: How to Grow Your Carpet Cleaning Business by Knowing Your Numbers. It's yours. Free. Nothing to buy. Download it below and read it at your own pace — a chapter between jobs works fine. When something in it hits you, don't sit on it. Post it in Know Your Numbers and let's talk about it. — Reggie
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What's the one number in your business you wish you understood better?
Let's be straight with each other for a minute. Most of us didn't get into this because we love spreadsheets. We got into it because we're good at the work. So we run the business off feel — if the schedule's full and there's money in the account, things must be fine. Until they're not. And you can't figure out why you're busier than ever and still tight at the end of the month. Here's what I want to know: What's the one number in your business you wish you actually understood? Maybe it's one of these: - CAC — what it actually costs you to get one new customer - LTV — what a customer is worth to you over the years, not just today - ROAS — whether your advertising is making money or burning it - Profit margin — what you really keep after everything's paid - Average job value — what your typical ticket actually is - Cost per job — what one clean truly costs you, all in Or maybe it's none of those. Maybe it's something simpler that's been nagging you — what you should pay yourself, whether you can afford a second truck, what an hour of your time is really worth. And listen — if you looked at that list and didn't recognize a single one of those, say so. That's not something to be embarrassed about in here. Nobody taught us this. Drop yours below. Just name the number. Why I'm asking: I'd rather build this room around what you're actually stuck on than guess. Whatever comes up most, that's what we dig into first.
0 likes • 23d
I'll go first: mine was ROAS — return on ad spend. Years ago I was cleaning carpet in a client's home. Sharp guy, ran a corporate consulting firm. While I was working he started asking me questions about my business — my margins, what it cost me to get a customer, what my return was on the money I was spending on advertising. I didn't have the answers. And I could hear it in my own voice as I was talking. I wasn't as prepared as I thought I was. I'd been pouring money into advertising for years with no idea what was working and what was burning. By the time somebody actually sat me down and showed me what I was looking at, it had cost me $112,400. He didn't make me feel bad about it. He just told me I had something, and I needed to think bigger. Then he took me on as a client — and he charged me for it. That told me how serious it was more than anything he could have said. So no, I didn't always know my numbers. I paid a man to teach me mine. That's why this room is free. What's yours? — Reggie
What's The ONE Thing Holding Your Business Back Right Now?
Quick question before we dive into everything else. If you could fix ONE thing in your carpet cleaning business tomorrow — what would it be? More leads? Better pricing? Hiring the right people? Getting off the truck? Drop your answer below. Your answer tells me exactly what we need to tackle first in this community. Let's hear it.
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Your First Question — Ask Me Anything
This category exists for one reason — so you never have to wonder. Pricing. Profit. KPIs. Business growth. Hiring. Marketing. Anything related to building a stronger carpet cleaning business. Ask me anything below. I read every question and respond personally. No question is too basic. No question is too advanced. What's been on your mind? Drop it below.
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What's Your True Cost Per Job?
Here's the question most carpet cleaning business owners can't answer: What does it actually cost you to complete one job? Not your price. Your cost. Labor. Chemicals. Equipment wear. Fuel. Insurance. Overhead. Most owners guess. The ones who know — win. Drop your best estimate below. No judgment. This is exactly the kind of conversation this community exists for. 💰
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Reginald Williams
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@reginald-williams-5057
Carpet cleaner turned flooring expert with 20 years in the industry. Now scaling my full-service flooring store, to attract buyers.

Active 4d ago
Joined Jul 2, 2026