Watch brand marketing departments like to use some pretty fancy language to make their watches sound more expensive. But many of those terms have definitions that are actually much more ordinary, or sometimes even completely misleading. Zaratsu polishing. High beat. In-house. All this marketing jargon makes it difficult to understand what’s actually worth spending money on and what’s just a waste of money. Today we’re going to sort the high horology from the promotional hokum. https://www.youtube.com/watch?v=irUgcg9dL8U

Hands-on review of the Weiss Standard Issue 38mm and 42mm. https://www.youtube.com/watch?v=NpDJJUSajPU

This is your up-to-date roundup of all the newest watches, from entry-level dive watches that give the best value for money, unusual cases engraved like a caveman’s weapon, a new collaboration from me, and perhaps the cheapest high horology hand finished watch you’ll ever see. https://www.youtube.com/watch?v=7rBpcRIPB-A

Swiss watch sales keep going down down down, but there is one segment of the watch industry that is booming! I went to find out why. https://www.youtube.com/watch?v=ELRoKR0aStU&list=WL&index=174

https://www.youtube.com/shorts/22cULitS_F4