Most peeps start with the letter. They’ll spend 3 hours tweaking one sentence… Agonising over whether to say “revenue” or “growth”… Rewriting the opener SIX times. Meanwhile they’re sending it to a dodgy list they scraped together in 10 minutes. That’s like putting racing stripes on a car with no engine. Here’s the actual priority order for lumpy mail campaigns: 1. THE DATA Are you sending it to the RIGHT person at the right company? Get this wrong and nothing else matters. 2. THE FOLLOW-UP The gift gets their attention. Following up turns that attention into a conversation. Be a friendly dog that won’t leave their ankles alone. 3. THE OFFER Is what you’re proposing actually worth a coffee date? If the answer’s “meh”… see ya later. 4. THE COPY Yes, the letter matters. It just matters LESS than the other three. Most beginners work this list from the bottom up. They perfect the words… neglect the follow-up… wing the offer… and barely think about the data. Flip it around. Next campaign you build or improve… start at number 1 and work DOWN. Dan

Yo yo!! I had so much fun on today’s webby… especially when I hit play on the real life “coffee date” close… The poor Scottish guy was putty in my hands. Mwa ha ha!!! (spoiler alert its towards the end) Please enjoy the replay. I have never seen a better “whale” harpooning marketing method. If you are gonna commit and go hard at this? These are the numbers you want to aim for: - $50 per send - 75% contact rate - 1 in 3 book in - $150 per coffee date - $300-$600 per CLOSED CLIENT - $750 “Skin in game” fee How do I know it’s possible? Been doing it the last 8 weeks myself, and it’s CRUSHIN’ Links mentioned: Sales Wingman https://app.saleswingman.ai/free-lite B2B Leads Lumpy Mail training: https://www.skool.com/b2b-gifts/classroom/2cfd380d?md=c62a7d573e2a4852863185b7252232db (includes resources) Out of interest, who is headed to the High Level event in Dallas 26th - 30th this year? I am thinking about putting together a little B2B Leads Lab client getting shindig on a few days beforehand Lemme know below Here for ya! -D

Most LinkedIn automation tools have one special talent: Making you sound like a robot wearing a cheap human costume. “Hey Dan, I noticed Flexxable helps businesses…” I get a GAZLLION of these every month… and they all go straight into the delete pile So we decided to build something different. You connect your LinkedIn account… Choose what kinda person you want to target… And the system handles the BORING repetitive stuff for you. It sends the connection request. Waits around 24 hours after they accept. Sends your first message. Then follows up if they don’t reply. You can upload leads from your own CSV… Or search Topa’s AI-driven 350M+ lead database using keywords. Whichever way you wanna build your "Dream 100" list, when it comes to automating your outreach to the people on it... The big difference with what we're doing here? Is SAFETY. The system uses conservative daily limits, randomised timing, and location-matched routing designed to keep your activity looking natural. No firing 400 requests before breakfast… Then wondering why LinkedIn drop-kicked your account into the sun. And replies go to YOU. Because the goal isn’t to let AI have awkward conversations on your behalf - the BEST results will always come from human to human But what we CAN do… …is to remove the boring prospecting work… So you can spend your time speaking with interested biz owners and landing clients. We’re also bundling in lead ranking and an ad-spend checker… Helping you quickly spot which prospects may be worth contacting first. We’re still putting the finishing touches on everything. But it’s coming soon. And if you want more qualified conversations… And automate building your personal brand… Without living inside LinkedIn all day… Comment "GIMME" if ya want priority access when it comes out - might add something to 'sweeten the deal' if enough ppl are interested too Dan