I live in a HCOL area and itβs a hot sellers market. Iβve thought about starting my own marketing campaign to find a home. Iβm using local FB groups, nextdoor, and will try local Reddit groups. Realtor will tell me Iβm wasting my time but Iβve gotten some leads this way. Remember, there is always an untapped market that exists somewhere. I plan on using Zillow to write notes directly to owners and look into expired listing. Itβs a lot of work. Inventory is low, no one wants to move. Hoping something changes with this market.