Here’s the reality... You’re not wrong to question it. There is more AI content now, and yeah, a lot of it feels kind of shallow. But honestly, the bigger issue isn’t AI. It’s how people watch stuff in the first place. Most people treat YouTube like it’s automatically true. They watch one video, maybe two, and think they’ve got the whole picture. That’s usually where it starts to break down. The platform runs on attention, not accuracy. So there’s always going to be content that sounds good but doesn’t really say much. AI or not, that part hasn’t changed. What actually matters is how you approach it. If you’re just passively watching, it’s easy to feel overwhelmed and you start to feel unsure what to trust. On the otherhand, if you’re watching with a purpose, it works differently. It becomes useful. Here's what I do: I don't ask "“Is this creator authentic"... I ask “Is this helping me do what I came here to do?” If it is, I keep watching. If it’s not, I hit the back button and watch another video! :) The people who actually get something out of YouTube aren’t just watching and trusting everything. They’re filtering what they hear, cross checking things against other sources, pulling out what’s useful and ignoring the rest. And creators… yeah, some are clearly chasing money. But that's NOT new! It's always been there, especially on YouTube! But there are still people putting out solid, useful stuff. You can usually spot them after a while. They’re consistent. They don’t promise the world. And when you try what they say, it actually holds up. So no, YouTube isn’t broken. It’s just… louder now.

Man, this hit close to home!! I built a whole system around that exact lesson. :) By simply making sure every campaign starts with the viewer in mind, not just what I think will work. It’s crazy how much time you save once your message actually lines up with what people care about! 😎

Welcome to the group @Jessica Royce !