Love him or hate him, Alex Hormozi is great at business. (If you don't know him, which would be wild.. I do recommend checking him out). Today in his email newsletter, he shared a message that I find increasingly valuable. It's on AI SLOP, and copy in general. It writes: "In this world of AI slop, here’s the biggest content hack I can give you:Cut anything that doesn’t change behavior.This is the lens. Let me show you. Example: Unlocking your true potential starts with embracing a growth mindset and leaning into the discomfort of transformation.At the end of the day, the individuals who truly thrive are the ones who show up consistently, do the work, and refuse to settle for mediocrity.It's not about being perfect—it's about progress.When you commit to leveling up every single day, you create a ripple effect that impacts not just your journey, but the lives of everyone around you.So ask yourself: are you ready to step into your power and become the best version of yourself?" → this is AI slop btw Now, read it and ask yourself:What is this telling me to do? (hard, I know) Answer: Do more than you currently are, everyday. And if that’s what you want people to do, then just say it and delete the rest. This is how you can increase your value per word.Because in a world of infinite content, winning means using the fewest words to say the most.As promised, value in under a minute. - Alex Ok so a few things, It's a great post, the words are very valuable, and the lesson is true.. Don't copy paste ChatGPT - it doesn't land in the way you think it does.... AND, hilariously, when I copied his email into this thread, we can see very clearly that he literally copied and pasted this whole message from Chat (we can tell this from the blue links, even in the bottom lines where it's meant to be him speaking). So Alex is definitely still writing this using Chat, but he has formatted his Chat in a way to sound completely like him, and to sound relatable.

I've led, mentored and coached leaders for over a decade now, and I know what sets the truly successful ones apart. It isn't the one that work hardest, that are the most beautiful, that have the most followers, that make the most money or any of that really. The ONE thing that sets the most successful people apart is this: They ask themselves "Who do I need to become"? Not what do I need to do... But WHO do I need to become... Because our thoughts, feelings, behaviours, personality and personal realities, are all MIRRORS of who we fundamentally are at our core (identity & energetically). You cannot change our life & sustain it out of willpower, force, hustle, manifestation etc. You need to... and even better said... you GET TO literally BECOME the person who naturally is the version of you that has the life and results you want. This is why one of my signature programs is called BECOMING, and it's a foundational pillar in my Sovereign Business Mastermind, and all my coaching programs. Identity, energetics and alignment is the undercurrent of EVERYTHING. So if you're feeling stuck, or you're spinning your wheels, or just not having the results you want, stop looking outwards, and start the architecting INWARDS & watch as everything shifts. I want this to really land for you, so if you don't get it. ask questions and I'll clarity, and if you do get it... Comment below... I AM BECOMING __________________________. I'll love to hold that vision with you, xx Samantha

Today we went deeper. Most leaders do not stall in their growth & success from lack of talent, effort, or ambition. They stall when their structure no longer matches who they are becoming. Identity. Positioning. Offer. Standard. When these are misaligned, growth feels heavy & expansion slows. Watch the replay with honesty. You will see your work, your authority & your next level in a different way. We close out tomorrow with Day 3, see you there 🤍

Anyone else not surprised one bit? Me, just eating organic Amish grown, non GMO popcorn as the truth continues to emerge in this clown world. 🍿🤡

Today we dove into the actual energetics, strategy & skills required in 2026 for you to TRULY grow & scale your brand, business, income & freedom. You can ctach the replay HERE SO excited for what you're leading this year! .