It’s a dirty word. A dirty four-letter word. It’s such a dirty word that many experienced online marketers don’t want to say it. And many people who are trying to do business online don’t want to hear it. But here’s the thing. In order to make real money online, ALL of us need to face it, acknowledge it, accept it and deal with it — even if most of us can’t (or don’t want to) say it. It has always been a part of making money online or offline, for that matter. But for now, we'll just focus on the online aspect. It is currently a part of making money online. And it will ALWAYS be a part of it. Again, like it or not, we all need to face it. And while there are some who fake it (and yes, there are many who do fake it), the honest to goodness reality is that in order for real money to be made online, it must exist. Period. So, what is this “big”, “bad”, dirty, four-letter word? The dirty word of which I speak, is work. That’s right — work. W-O-R-K. Yes, many experienced online marketers, the so-called “gurus” (yuck!, I detest that word), don’t like talking about “work” because they know that they will sell less of their programs if they tell people that there is work involved. Okay, timeout... If you just about blew, or are about to blow a gasket, relax. I wasn't talking about legitimate, big-time marketers, who tell you that their product/service will make things much easier for you, but that you will have to do SOME kind of work. They tell you that you will have to take SOME kind of action. I'm talking about the "Just buy my product and millions will automatically fall out of the sky, like manna from Heaven and into your bank account, without you lifting a finger" types. If any of those types are reading this, I don't care if I offend them. In fact, I hope they are offended. Why? They are offensive to me; lying to people, selling people sweet dreams, when they know that MUCH more often than not, those "sweet" dreams will only turn into nightmares! The truth is, that while some dreams of making money online quickly have and do come true, those dreams, OVERWHELMINGLY, are the exception - not the rule.