I’ve been listening to a lot of sales calls from the coaches in Clients On Automation recently… …and the common theme is that most coaches fail to make sales easily because they over coach. The old ways of thinking that giving VALUE and COACHING means the client will buy from you does not work! Most coaches don't know how to give great value AND have their clients buy consistently. Most coaches give great value BUT the client does not buy. Sound familiar? I know some don’t like the word “sales” – I get it! But the truth is, as a coach, selling your coaching is the best thing you can do for a client. Always remember… …in “sales” your intention should always be to help your client. That’s it! So sales is coaching. Your clients’ current way of thinking has put them in the current position they are in. So when you’re on a sales call, what you need to do is to help your client shift their thinking. If your client already knew what to do and how to do it, then they would already have the result. But, as a coach, you must understand the psychology of selling as a coach specifically… …or else you’ll go too deep into coaching and the client will not buy. Worse than that though… …the client will still have their problem! You will not be able to fix your client’s problem completely in a 60-minute session. If your client is going to fix their problem, they will need to buy your service. Transformation takes time and effort. They need your support to fix their problem. The worst thing you can do for a client in your sales call is to have them think that what you have discussed is enough for them to solve their problem. They will only go away and the problem will get worse. Therefore, YOU MUST NOT COACH ON THESE SESSIONS! You will still give high value in your sales call. Because of your sales call, the client will be able to understand their problem on a deeper level. They will be clear on the method they can take to get rid of their problem. They will know the path to take that will eradicate the problem.

What do you think Imposter syndrom is? Is it a conditioning or a real thing?

Congratulations! @Magdalena Martini @Marta Bukowski @Noria-Ileana Andrei @Markus Keilholz @Dolly Richards @Adam Hobbs @David Pérez @Tracey Joseph @Rachel Aponte @Philip Barrett @Christine van Mulekom @Mark Augustine @Mia Monroe

Congratulations! @Dorothy Marshall @Amy Denney @LaNeene Rutherford @Espy Everhart @John Bradley @Patrycja Evangelou @Rachael Enright @Jean Charles Sebatware

Many have contacted me asking how to complete this process, so I thought I would lay it out here, step-by-step, in hopes it might help everyone. Ed has created a video outlining the steps, which I will summarize below https://www.skool.com/lifecoachcertificationfree/classroom/8ba4b069?md=023fc73b2bb14a25ba0bb47e14264f32. Here are THE STEPS: Send an email to '[email protected]" containing the following: (since it is highly unlikely that you will be able to send your video via email due to size restrictions, I suggest creating a Google folder, adding these items there, and then sending the link to that folder). 1. A recording of ONE of your coaching sessions: (NOTE: This can be a video or audio - they are evaluating your coaching skills, which come through your language. There is no requirement on length - whether it's 30 minutes or 90 minutes does not matter). UPDATE: If your primary language is something OTHER than English, contact Ed's team at the email above to inquire if you can submit your coaching session in your native language. 2. A completed copy of the Coaching Assessment document (See attached) of your assessment of that coaching session. (NOTE: This is a SELF-ASSESSMENT where you assess the coaching session you are submitting. This requires NO ONE other than yourself. You submit this form, COMPLETED, with your coaching call.) 3. A completed Coaching Academy feedback form (See attached). 4. An acknowledgment that you have completed all the modules (They can check this behind the scenes so they already know if you did or did not complete them) 5. NOTHING ELSE NEEDS TO BE SUBMITTED. Your completion of your "tasking" is accepted on an honor system - they trust you are doing it, and you do not need to submit it. - NOTE: Most videos are too long to send via email - for that reason, I created a Google folder containing all the above and sent them the link to that folder (with access rights) in the email. - The coaching Assessment document is an Excel spreadsheet where you rate how well YOU covered each of the steps outlined in the spreadsheet. This is your best guess at how well you did and what you can improve upon. I don't believe they are looking for perfection, as we are always improving our skills. - UPDATE: many have asked if you need to demonstrate ALL the distinctions covered in the Expert Coach training. I think that would be a challenge to do - based on the self-assessment form, these are the skills you DO need to be able to demonstrate: 1)Creates introduction that is focused and engages the client. 2) Poise and confidence. 3) Pacing of speech. 4) Conveys ideas with originality and clarity 5) Addresses short-term goals 6) Addresses long-term goals 7) Responds to questions