Small towns don’t run on massive ad budgets or viral campaigns. Word travels fast... but not always in the way people expect. What’s the one marketing move that’s actually brought in new business? What’s flopped? Door hangers, local paper ads, Facebook groups, yard signs... what’s worth the time and money? Drop a win, a fail, or just a question about what works for getting the word out in small towns.
We did it again, this year. The copy was not that great as last year, and we kept it broadcasting for a month (instead of two). The decrease of sales in August was noticalbe. I think that we made a good brand association thanks to the influencer/local celebrity (him being more recognizable than we are) and we "wormed up" more distant prospects