@Glen Hutsell Yeah you're right man, ideally it should be just one group and fairly narrow because "a business owner" is not an avatar. There could be a guy doing $10M and a small business owner who's barely getting by. Nonetheless it was my client's call so I'm just going with the flow. When the results show that one group is responding much better than the other that'll be the best ammunition for me to convince him to focus on just one which he wants to do btw just doesn't know which group yet.

@Glen Hutsell Yeah exactly, every space/niche is different so there are dozens of “business owners” you can speak to. Doctors are an interesting group because they’re really easy to show on ads. Just show a hospital or scrubs and you’re good - I’m really curious how that particular group is gonna work out since Meta is favoring creatives that are very specific and clear

Hey Angel @Angel Lemus - just liked your post and also going around liking everyone's comments here 😁 Can I ask you guys to also like mine?

@Kat Rich thanks!