Hey everyone, as Christmas is around the corning I wanted to share that we'll be taking a break starting 12/22 on Skool so we can spend time with family. I'll be back next year ready to go. Until then, Merry Christmas everyone !

Understanding the client acquisition process is crucial beyond simply relying on word of mouth or referrals. While referrals are valuable, they are not always consistent or sufficient to maintain a steady flow of projects. Having a clear, strategic system in place—such as the one outlined in this flowchart attached below! It includes marketing strategy, lead generation through organic posting, paid ads, cold calling, and networking—ensuring that you proactively create opportunities to book projects and secure clients. This approach not only helps build a predictable and scalable business but also positions you to effectively grow your client base independently of luck or chance, making your freelance videography career more sustainable and successful. Having a system enables you to consistently convert leads into clients rather than waiting passively for work to come your way. This strategic mindset is a key differentiator for long-term success in the competitive freelance market! Check out this free flowchart I've created that I've been using.

In the crowded world of video content, having a compelling story isn't enough, you need a structure that keeps viewers engaged from the first second to the final frame. That's why I created the HERO Framework, a storytelling guide designed specifically for videographers who want to craft narratives that resonate. Why HERO? Great stories follow patterns, and the most effective videos are no exception. Whether you're documenting a startup's journey, profiling an inspiring individual, or showcasing a brand's evolution, this framework gives you a roadmap to turn raw footage into a compelling narrative. The next time you're planning a video project, try mapping your story to the HERO framework before you even pick up a camera. You'll find it helps you identify the key moments to capture and ensures your final edit has the narrative structure that keeps audiences watching until the end. What storytelling frameworks do you use in your work? I'd love to hear what works for you in the comments below.

Look, I get it. You've got a sick Instagram page with all your best work, your handle is easy to remember, and handing out business cards feels like something from your parents' era. But here's the thing – relying only on social media is leaving money on the table. Not everyone you meet is going to pull out their phone right there and follow you. And honestly? A lot of potential clients, especially the ones with actual budgets, aren't scrolling Instagram looking for videographers. They're busy running businesses, planning events, or managing projects, and they need something tangible they can hold onto. Think about it like this: when someone pulls that card out of their pocket at the end of the day, or finds it in their wallet a week later, you're back in their mind. That physical reminder is powerful. Your Instagram handle shouted across a loud venue or scribbled on a napkin? That's gone the second they toss it or forget how to spell it. But a clean, professional business card with your name, services, and contact info stays with them. It's there when they're sitting at their desk thinking "who was that videographer I met?" or when their colleague asks if they know anyone who does video work. The reality is that different generations connect differently. While younger folks might be comfortable DMing you or finding your work through hashtags, older clients – often the ones hiring for corporate gigs, weddings, or established businesses – want something straightforward. They want to file your card, send you an email, or give you a call without having to navigate social media. Business cards aren't outdated, they're just another tool in your arsenal. And the best part? They're cheap to print and can literally be the thing that turns a casual conversation into your next booking. I handed out 3 this week. How many have you handed out?