Before your next website build, give the planning as much attention as the tools. In this video, I walk through BUILD, the process I use to take a website from the first business conversation through to launch and handover. B: Business discovery Understand the business, its customers and the requirements. What does the website need to help people do? U: User experience and technical planning Map those tasks for customers and staff, then plan the pages, admin features and services needed to support them. I: Implementation Build and connect the features you've agreed, checking them as you go. L: Launch preparation Test complete tasks and their failure cases. A working checkout also needs the right order record, stock update and customer email. D: Delivery and ongoing ownership Launch, check the live site and hand over access. Make sure the owner can operate it and knows who is responsible for ongoing upkeep. I demonstrate the process with a real website in the full walkthrough. Watch the full video: https://www.youtube.com/watch?v=1m0mvtrBVXo Resources below the video 1. BUILD-guide.pdf — keep this beside you during the client call. It includes the discovery questions and the checkpoints for each BUILD stage. 2. BUILD-AI.md — give this file to your AI assistant with your call transcript or notes. It helps you turn the conversation into a draft brief and work through the next stages. Start with the PDF for your conversation. Use the AI file afterwards, then check the brief with your client.