YouTube channel - still on the fence?
They're finally adding the feature where you can add ads into your videos... Video summary of Neil Patel's "The YouTube Update That Changes Everything": YouTube just dropped an update that's going to fundamentally change how creators monetize and how brands buy advertising. It's called dynamic ad insertion and here's why it matters: โซ THE OLD BROKEN SYSTEM You make a video. It gets 2 million views. A brand pays you $20,000 for a sponsorship. That sponsor is burned into the video forever. The brand keeps getting exposure for years while you got paid once. You can't resell that slot. Your only additional revenue is AdSense trickle. Meanwhile the brand has no idea if their sponsorship actually worked and audiences get stuck watching outdated ads for products that might not even exist anymore. Lose-lose-lose. โซ THE NEW MODEL Dynamic ad insertion lets you operate exactly like TV networks have for 70+ years. You can now: - Place swappable ad slots in your videos - Insert, remove, and replace sponsors whenever you want - Sell the same slot to different advertisers throughout the year - Test different brands to see which converts better - Charge based on actual impressions delivered Your entire back catalog just became advertising inventory. โซ FOR CREATORS That productivity video from 2022 still getting 10,000 views per month? That's 120,000 annual impressions you can sell. You're not just running a channel anymore. You're running a media network with quantifiable, sellable inventory. Start thinking about natural sponsor integration points when you plan content. Structure videos with seamless advertising moments like TV shows do. โซ FOR BRANDS Stop rolling the dice on lump sum deals hoping videos deliver. You can now: - Pay based on exact performance (set CPM rates) - Spread budget across 20+ creators and optimize - Test different messages in the same video slots - Build ongoing partnerships instead of one-off deals - Get guaranteed delivery with transparent tracking