A person I admire repeatedly tells his followers that you have to outwork your self-doubt because that is the only way to prove that you can do it. The thing is, if something has been done by a person, then it is well within reason that you can do it too. But all of us feel like we're falling behind along the way. We've built Bjorn on the principle that all of us are on our own adventure, our own journey through pains. Each of us is struggling in our own way or going through something that is difficult for us. For me, it has been the constant risk that comes with entrepreneurship, the pain of the things I have sacrificed to make this work, and the struggle to eat enough to reach my own goals. For you it might be years of displeasure with what you see in the mirror, the monotony of progress, or a spouse who isn't supportive. These problems are all solvable with enough consistency. But somewhere along the way it gets hard. And when things start to get hard that voice in our head keeps telling us to stop, that this hurts, that this isn't right-- why would anything good be hard? Why would anything good hurt? And that's the thing, when it gets hard we look for option B. We look for something easy to do. We are hard-wired for this as a species. Turns out, just doing more of what works is the best answer to this. Doing more of the hard thing is what wins in the end. Unfortunately, all things come with a trade off. For good things, that trade off is difficulty along the path. It's a feature of growth, not a bug. And it hurts. All good things actually sting a little, and I think that's what makes them all worth it in the end. So keep going. Trust in the process. Remember that self-love is holding yourself to a higher standard than everyone else does. And then love yourself. You got this, adventurer.

@Krista Kelly won the Mega Quest twelve week program which eventually became the Hero’s Journey program, one of our major body transformation programs. Over that 12 weeks I watched her go from practically immobile to in pain but capable. Now, one year later she has gone on hikes, and has changed so so much from the day I met he— keeping off a massive body composition change in that time. Congratulations Krista. You’re really crushing it!!

Hey everyone! Let’s show our support for @Kaitlyn Luther for her surgery this week! She will be back soon, but I know we all hope she recovers fast and well ♥️

@Macey Kodama @Gavin Matthews @Kate Cruikshank @Kaitlyn Luther @Daisy M Crump @Tyler Hollis

So here are some of my before and afters, 50 lbs change over 10 years. 10 years of work and I’m still chasing that goal. The second to last is what Bjorn looked like when we first opened. That brick wall? That’s the same wall in the last photo. We have come a very long way and barely at all somehow all at once. This process took a hell of a lot more time than I had expected. It turns out everything worth doing is like thar anyway.