Regional roofing contractor. 6 crews. $2.1M yearly. Spending $8k/month on ads, still complaining about “lead problems.” REAL ISSUE: Missed calls on job sites Slow voicemail replies Cold leads overnight Inconsistent follow-ups NEW FLOW: Immediate responses Qualification: damage, insurance, residential/commercial Auto■scheduled inspections Text confirmations with checklists RESULTS: 42% missed calls → 0 Conversion +63% Ad ROI doubled Fastest callback reputation Sometimes the bottleneck isn’t on the roof — it’s at the first hello