I just had a phone call with a friend of mine. He’s an owner operator in Canada and is currently doing amazon relay.He suggested me to learn amazon relay dispatch and agrees to work once i learn everything.

Most new dispatchers think the job is just finding loads on DAT or Truckstop… but that’s actually the easy part. The real reason beginners fail is because they don’t understand carrier capacity management. So here's what that really means: 1. Matching the Right Loads to the Right Equipment Every truck is NOT the same. If you don’t understand weight limits, driver preferences, delivery windows, or equipment type (reefer, dry van, flatbed), you’ll book loads that look good but cost the driver money. It can get confusing when managing multiple drivers which is why it is recommended to start out with 1-2 carriers to fully learn what it takes to dispatch and take good care of one carrier at a time. 2. Knowing the Driver’s “Golden Lane” Every driver has routes where: - deadhead is low - fuel is cheaper - loads move fast - outbound freight is strong If you ignore this and send them into weak markets, their cost per mile (CPM) rises — and their profit per mile falls. This is one of the biggest silent killers for new dispatchers. 3. Weak Rate Negotiation Most dispatchers don’t negotiate. They just accept the posted rate. A real dispatcher: - calls multiple brokers - uses lane market data - knows average RPM for that lane - pushes for fuel surcharges or accessorials Strong negotiation = higher RPM = happier drivers. 4. Not Tracking KPIs (Key Performance Indicators) You can’t improve what you don’t measure which is why a real dispatcher tracks: - Cost per mile (CPM) - Deadhead % - Average RPM - Lane profitability - Weekly gross - Broker scorecards This is what separates a real dispatch business from a “find a random load” hobby. 5. No Long-Term Broker Relationships Anyone can book a load; it takes a real professional to build relationships. This gets you: - first-call freight - better rates - recovery options - faster problem solving - priority during tight markets Relationships = leverage. BOTTOM LINE - Truck dispatching is not about clicking loads, but rather about understanding markets, lanes, and profitability.

I watched gurpreet’s 4th lecture video from week 2 and I watched how he briefly gave explanation on setting up the phone number in truk.ai but a question that I have in my mind is How would I be able to put USA related information while making a purchase for a number while I’m in india? Any suggestions?

week 1 1. What are 3 things you accomplished this week? - learned about the basics of trucking industry and how volatile it is. - helped me to choose my niche. - various plans and implementations that are of quite a use to be applied into the dispatching business. - completed my worksheets as well. 2. What are 3 goals you’re setting for next week? - complete my dispatcher university week 2 class. - fill out all the worksheets and complete the homework for week 2. - making notes of the every important piece of information. Share one win from this week. learned about the basics of the trucking industry and to make choices to set up the foundation of my business that I would most likely be running in future.😀

I am unable to figure out how would i fill the customer avatar worksheet.Any suggestions?