What I shipped yesterday: new challenge concept | reactivated sales campaign What I expected: time on page to stabilize | new clicks What actually happened: 9 button clicks | time on page variation What I will build in the next 24h: the new challenge concept - day 1

What I shipped yesterday: new landing page What I expected: time on page to remain steady | new clicks What actually happened: 0 button clicks (so far) | time on page dropped to 5 seconds again What I will build in the next 24h: Test a new "above the fold" message in order to increase time on page

What I shipped yesterday: refined customer persona What I expected: to ship an improved onboarding experience What actually happened: figured out for "whom" I'm doing this | found out "onboarding experience" is a project in itself, which I have to plan What I will build in the next 24h: new landing page, as the data clearly shows we have the right audience, but people don't click the "Join" button yet

What I shipped yesterday: new ad to better reflect the audience What I expected: get time on page back to at least 3 min What actually happened: fb temporarily paused the campaign | drop from ~100 LPV to 13 LPV in 12h | time on page slightly increased to 7 seconds from 2 seconds What I will build in the next 24h: work on the community onboarding experience

Context: I've accidentally tested two types of audiences (Small entrepreneurs and big businesses) What happened: Time on page dropped from 4 min to 2 seconds Lesson: Monitor quality stats to see sudden drops Next test: Test audiences from different countries