Welcome to The Private Care Standard 🖤 If you’re running an independent home care agency in the UK, you already know this: This work is heavy. It’s constant. And most of the time, you’re carrying it alone. This space exists for independent providers who want to grow 📈 — and for those who just need somewhere to: - 🧠 sense-check decisions - 😮‍💨 share frustrations - 💬 talk honestly about what’s not working Because no one understands what it’s like to run an independent care agency better than other independent care agencies. This isn’t fluff. It’s shared experience, practical thinking, and real standards. 🚀 What To Do First (Very Simple) Step 1: Watch This First 🎥 Go to the main feed and watch: 🎯 How to Find & Speak to Your Ideal Private Client This explains why most marketing in care doesn’t work — and what actually needs to be clear BEFORE ads, referrals, or outreach ever bring the right families. You’ll also find a short worksheet attached 📝 Ideal Private Client Persona Example Sheet Ideal Private Client Persona Template Sheet Fill in the template as you watch. - if you don't know what to put for any section ask for help! No overthinking. Just answer honestly. Step 2: Comment “Finished” ✅ Once you’ve watched the video and filled in the worksheet: 👉 Go to General Discussion 👉 Comment “Finished” That’s it. This helps us: - 👀 see who’s actively working through things - 🤝 know who to prioritise helping - 🧩 keep the community useful and focused No pressure. No performance.