Royals, ever had someone ask for your offer link in the DMs, then a week later you can’t remember who it was or whether you replied? 👀 That’s where a CRM comes in. CRM stands for Customer Relationship Management. A CRM tool gives you one place to keep track of the people who’ve shown interest in your offers, what you’ve already discussed, and what needs to happen next. How can it help your digital business? 👑 Keep track of enquiries. See who asked about a product, where they found you, and whether you’ve replied or sent the link. 👑 Send more relevant messages. Someone who downloaded a Canva freebie might be interested in your template bundle. Someone who already bought it might get more value from a quick tutorial on how to use it. 👑 Follow up with context. If someone asked whether your course is beginner-friendly, you can pick up where you left off and answer their question directly. 👑 Spot what’s working. Record where enquiries and sales come from so you can see which channels bring in buyers. Threads might get the most replies while your email list brings in more sales. Here’s what that looks like in practice 👇 Someone DMs you on Threads asking whether your template bundle includes a commercial-use licence. You log the enquiry and send the licence details. They ask you to check back on payday, so you add a reminder. When the day comes, you know who to message, what they were interested in, and why you’re following up. Try this today. Start with a spreadsheet and add these five columns. Name or handle | Where they found you | Offer or question | Status | Next step and date Add three recent enquiries and give each one a next step. That might be answer their question, send the link they requested, or check in on the date they asked for. That’s enough to start. 💬 Royal roll call! How are you keeping track of Enquiries right now? Comment DMs, SPREADSHEET, CRM, or STARTING FROM SCRATCH. If you’ve found a system that works for you, share one tip another Royal could try this week. 👑