Not Every Business Needs a Website—And That’s Okay
I’ve been seeing a lot of conversations lately suggesting that everyone must have a website to be credible or successful. The reality is a bit more nuanced. A website can be a powerful asset—but it isn’t always the first or most important step for every individual, freelancer, or small business. For some, a strong presence on platforms where their audience already spends time (social media, marketplaces, community platforms) can deliver far more value in the early stages. What matters most is visibility, trust, and accessibility—and those can be achieved in multiple ways. Also, if and when a website does make sense, building one is no longer as complex or expensive as it used to be. Modern no-code and low-code tools allow people to create functional, professional pages quickly—sometimes in a single afternoon—without deep technical knowledge. The key question shouldn’t be “Do you have a website?”It should be “Does your current setup actually support your goals and audience?” Technology should remove barriers, not create unnecessary pressure to adopt tools before they’re truly needed. I’m curious—at what stage do you think having a dedicated website becomes genuinely valuable, and when is it just extra overhead?